About Us

The Unoriginal Original is an Australian-made clothing and accessories brand born from a simple but powerful idea: that fashion should be a true reflection of who we are, not who society says we should be.

Founded by someone who’s always embraced the balance between wanting to fit in and wanting to stand out, The Unoriginal Original was created to celebrate authenticity. It’s about celebrating the real, the raw, and the unapologetically unique parts of who we are. Every piece in our collection is designed with the belief that the clothes you wear should empower you, not define you.

We live in a world where personal expression thrives alongside societal expectations. The idea behind The Unoriginal Original is simple — wear what you love, wear what makes you feel comfortable, and wear what truly reflects your individuality. We believe that clothing should give you the freedom to express yourself fully, without compromise.

The brand started as a personal journey to create a collection that resonated with the creator’s own sense of style — one that celebrates trends while honoring individuality. What began as a small idea is the foundation of what we hope will one day grow into a community of like-minded people who value personal expression and creativity over conformity.

The Unoriginal Original isn’t just about clothing. It’s a statement. A way to embrace the norms while staying true to your own path and be comfortable in your own skin.

Feel confident in what you wear. Be yourself. Embrace your own original story.

The Unoriginal becomes original when (you) wear it.